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6.20.2011

New Logo!

It's been a long process of revision after revision but I have finally designed and finalized my brand. I got some really good advice when I first started this business to hold off on a logo until I was sure it represented my brand - It is always harder to retrace digital steps and once you attach a logo to your name, it's hard to change it without jeopardizing the trust of your clients. So, I now officially share with you my Fresh Ginger Snaps Photography logo:


Previous versions of the text included my most favorite punctuation: {  } but I have since abandoned it as it seems to be very over-used among other photographers and is unimportant to my identity.

So who's that black dog? That's our very own Zola happily carrying a stick. I designed it using Adobe Photoshop to digitally extract a hand-drawn version of Zola as a young puppy. Of course, the collar embellishments were something I dreamed up to add character. 

There you have it. I am so pleased with the outcome and I hope you like it, too!

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